If you’ve had an online business for any length of time, then you’ve probably wondered what systems you should create for it. There really are far too many components to mention them all, especially since each business will have different requirements, but here are three broad categories and a brief description of what you should include for each of them.
1. Product creation
As online businesses more typically sell information products, you want to have a detailed description of how to record video and audio, and create pdf files. Camtasia is the industry standard for the first two, and Microsoft has provided a free application to work with its Word software.
2. Autoresponder
First and foremost, you need to have your log-in details written down somewhere. You don’t want to be slowed down unexpectedly because you cleaned your cache or reinstalled your operating system.
You’ll also want to know how to create broadcast and follow-up messages, obtain and install the code needed to trigger list building activities, and activate your thank you and product delivery pages.
3. Website host
Again, make sure that you have your log-in details somewhere convenient. Then you need to review the dashboard for your web host. There are dozens of programs that these companies offer, and the ones you use will depend on your business.
But, here are some of the features that you’ll want to be familiar with:
New domain registration – whenever you create a new product, you’ll probably want a new domain for it. There’s nothing easier than getting it through your host and then letting them put it online.
Blog – If you have a blog, then you’ll want to be familiar with the program that runs it, how to install updates, and monitor comments. Be sure you put your log-in details in a safe place.
Forum – If you have a forum, then you’ll need to have your log-in details stored in a convenient place. You’ll also need to know how to admit new members, submit comments and delete inappropriate ones.
Website – You’ll need to know how to make one. You can use one of the bigger programs, such as Dreamweaver, or you can use WordPress or Weebly, both of which may be offered by your web host.
FTP – You’ll need to know how to upload new web pages and make changes to existing ones.
The last system that you’ll want in place is a description of how to read the analytics that you use to track visitors to your sites.