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As per the report, companies need brand activity to create demand in the long-time period, and activation to transform that demand effectively into revenue in the quick-time period. While both have their own USPs and advantages, the lack to see ends in the short time period is commonly put as the one most prolific barrier to brand constructing among entrepreneurs. As a part of its multichannel marketing campaign, the brand debuted a nationwide TV advert, an Instagram activation and packaging with QR codes that activate digital content material. We discover how artificial intelligence might help manufacturers purchase digital media extra …