If you are thinking about adding a business blog to your corporate website, there are several things to consider before you ever set fingers to the keyboard to write your first post.
Make sure a blog will meet your business goals.
Just because you can blog doesn’t mean you should. While many industries can benefit from publishing regular content to a blog or other site, there are some that may not actually see a good return on their investment in business blogging. Ask yourself the following questions to help you determine whether you are headed in the right direction in setting up a corporate blog:
What specific business goals will your blog meet?
Is there money in your marketing budget set aside for monthly hosting fees, site templates or coding, writers, and other blog-related marketing costs?
How many weekly hours can be allotted to the creation, upload, illustration, tagging, and …