An important aspect of most business to business partnerships is developing co-marketing campaigns in order to promote the relationship’s products and services. Businesses are able to gain brand recognition in new markets and customer bases by establishing new relationships that validate the business through the brand awareness of the new partner. Co-marketing campaigns allow small businesses the ability to participate in marketing activities that they would otherwise not be able to afford on their own. Leveraging a partner’s social graph through a co-branded campaign such as special promotions on a Facebook page or a video on YouTube can be very effective in quickly reaching new customers without spending significant resources on traditional marketing channels such as direct mail, radio, television ads, and sending out sales teams to locate and meet with potential customers.
The following are a few of the best co-marketing ideas for business to business partnerships.
Social Media …