Did you see Paul McCartney performing for the Queen’s Diamond Jubilee? The world still loves the music of The Beatles fifty years later. They’ve sold 600 million albums internationally with 20 songs going #1 on the U.S. Billboard charts. So how did The Beatles achieve such amazing results?
More importantly, how can you learn from them and discover your business’ success in the silver lining of today’s economy?
Here is how The Beatles grew their brand and business through the lens of the five Work Positive core practices:
Perceive
The Fab Four grew up in Liverpool, England during the dark days of World War II bombing. Their hometown was basically destroyed.
Yet listen to their music. It’s uptempo, joyous, even happy. They were charming and positive.
The Beatles focused themselves mentally on the positive and filtered out the negative.
Waiting for the world to turn positive to grow your business is an elusive tomorrow. Redefine your reality today. Find something positive about your business and focus on it.
Conceive
On January 1, 1962, The Beatles auditioned for Dick Rowe, a Decca Records executive. His response was classic Eeyore Vampire: “Guitar music is on the way out.”
The Beatles avoided listening to this one response and invested their social energy into creating arguably one of the best song-writing duos ever-John Lennon and Paul McCartney. They partnered with producer George Martin, manager Brian Epstein, and publicist Derek Taylor, thus forming a Work Positive Dream Team.
Who is on your Work Positive Dream Team? Refrain from partnering with Eeyore Vampires. Instead put your heart and soul into relationships with your employer/employees, customers/clients, and vendors/suppliers that grow your business.
Believe
In addition to the infectious melodies Lennon-McCartney wrote, their lyrics were authentic. They spoke to our world then and still do 50 years later with a sincerity that captures us.
Once many musicians discover such a powerful combination of music and lyrics, their music becomes formulaic. The Beatles avoided such creative stifling. Their continuous innovation generated an imaginative musical journey from Love, Love Me Do to Let It Be” They constantly learned and improved their musical character.
How does your business innovate and respond to an ever-changing culture?
Build authenticity into your products and services. Keep them real to your business relationships. Then imagine improving them.
Achieve
The Beatles invested their attention in focusing their mental energy on positive thoughts and their social energy on positive people. They stated their intentions from their positive emotional engagement with their music.
Then they acted on their attention and intention physically. They performed in small clubs for years until their big opportunity appeared. They continued to act positively, playing The Ed Sullivan Show and the Hollywood Bowl. They persevered through all of the cultural changes.
For your business to succeed, you must keep going like The Beatles. Expect adversity. Anticipate a negative world. Persist in acting on your attention and intention.
Receive
Today a musician puts up a YouTube video in hopes of becoming a celebrity. When such celebrity status pursued them, The Beatles became rather reclusive, focusing instead on creating great music.
They gifted us with Hey Jude as we struggled to understand what the assassinations of John F. Kennedy and M.L. King, Jr. and the Vietnam War meant. They refocused us from crumbling trust in the U.S. Presidency with Yellow Submarine. The Beatles served as our positive thermostats in a negative world.
How does your business gift friends who keep your lights on? Create an exceptional business as you say “Thank You” and positively serve others in your region.
The Beatles’ Work Positive influence plays clearly in this its 50th year.
Help your business grow by following their example.

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