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The marketing campaign is according to a strategy that father or mother company Molson Coors developed amid pandemic-associated disruptions. Disney+ had the benefit of brand recognition and a strong content material library from the outset, positioning it for the next step in its evolution, Innovid’s Tal Chalozin writes. Next month’s Super Bowl is prone to bring more lighthearted, nostalgic and galvanizing spots as manufacturers look to interact pandemic-weary consumers, Ace Metrix predicts. About half of respondents have amplified digital experiences and strategies to collect extra first-party data, per Merkle’s 2021 Customer Engagement Report. Contributor Network Latest insights, case research and …

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Octopus Energy used art to encourage people to take motion on climate change leading to a further 37,000 new customers. Marketing Week spoke to a choice of Top 100 entrepreneurs to see how they’re planning for the coming months. Ralph Lauren turned to data to learn extra about its prospects and wean them off a food plan of reductions.

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