Expedia Group, Inc.EXPE US3.3%Hotels, Resorts & Cruise LinesUnited States

Understanding the difference between business and leisure travellers

Global expenditure on leisure trips peaked at roughly 4.7 trillion U.S. dollars in 2019, increasing by 3.1 percent over the previous year. Overall, leisure tourism spending made up 78.6 percent of total global travel spending in 2019. Ketchum Compass is our new digestible Q&A series featuring insights from travel/hospitality/leisure and country brand/investment promotion experts across the globe to help guide others within the industry in the right direction or spark ideas. Featuring five rapid-fire questions, each Q&A offers an industry leader perspective to help you get to know a little about the …

Expedia Group, Inc.EXPE US3.3%Hotels, Resorts & Cruise LinesUnited States

Understanding the difference between business and leisure travellers

Global expenditure on leisure trips peaked at roughly 4.7 trillion U.S. dollars in 2019, increasing by 3.1 percent over the previous year. Overall, leisure tourism spending made up 78.6 percent of total global travel spending in 2019. Ketchum Compass is our new digestible Q&A series featuring insights from travel/hospitality/leisure and country brand/investment promotion experts across the globe to help guide others within the industry in the right direction or spark ideas. Featuring five rapid-fire questions, each Q&A offers an industry leader perspective to help you get to know a little about the …