Understanding the difference between business and leisure travellers
Global expenditure on leisure trips peaked at roughly 4.7 trillion U.S. dollars in 2019, increasing by 3.1 percent over the previous year. Overall, leisure tourism spending made up 78.6 percent of total global travel spending in 2019. Ketchum Compass is our new digestible Q&A series featuring insights from travel/hospitality/leisure and country brand/investment promotion experts across the globe to help guide others within the industry in the right direction or spark ideas. Featuring five rapid-fire questions, each Q&A offers an industry leader perspective to help you get to know a little about the experts who are driving their rebound.
- Top 50 Top 50 The LDC Top 50 Most Ambitious Business Leaders, supported by The Times, aims to find and celebrate the UK’s most ambitious business leaders behind growing medium-sized businesses from every sector and region of the UK economy.
- As travel bookings return,