Marketing News, Articles & Evaluation

Octopus Energy used artwork to inspire folks to take action on local weather change leading to an additional 37,000 new clients. Marketing Week spoke to a selection of Top a hundred marketers to see how they are planning for the approaching months. Ralph Lauren turned to information to learn extra about its clients and wean them off a diet of discounts.

You’re a proficient, out-of-work marketer but each job ad seems to buy into the worst digital claptrap, so what do you do? As we strategy 2021, Marketing Week has identified the important thing opportunities and challenges that can form marketers’ working world. In the third instalment we have a look at the need to refine agile frameworks and stepping outdoors your bubble. From building groups you can feed with two pizzas, to committing to common retrospectives, agile working helps GSK rethink how it does enterprise within the period of …