Coaching Is About Winning and a Lot More

In our society we put a lot of emphasis on athletics. We cheer our favorite football, basketball or baseball team to their victories and feel their pain when they lose.
A fast glimpse during most sporting events will always show the coach for each team. Short or tall, wide or narrow, aggressive or subdued, the coach will always receive some mention, particularly as his character or history may have obvious influence on team performance.
I find myself being asked quite often what it is that I mean by coaching. A definition of coaching is personal, depending on the coach, the coaching environment and the subject matter for the coaching.
For the purposes of this discussion, coaching is the same as success coaching. Subjects can be groups or individuals, teams or companies, global or specific. The common denominator is simply the word “success.” If success is desired by any client or …