A Brief Overview of Social Network Sites

Social network sites have nearly become an integral part of the regular human life. This sites have even attracted attention of the academic and industry researchers intrigued by their affordances and reach. This computer mediated communication has also enabled business professionals to serve their purpose of business networking.
The web based platform-otherwise called social network sites facilitates the exchange of thoughts, views thereby forming communities of like- minded individuals. Through social network sites individuals can create profiles which may be either private or public. Connecting individuals within a bounded system makes the world really look small. Business professionals can also make their presence count globally with some popular business networking sites. The sites allow individuals to browse through each other’s profiles and can even act as a communal force for shaping public opinion.
The number of business networking sites as well as social networking sites have increased enormously over the …