Did you see Paul McCartney performing for the Queen’s Diamond Jubilee? The world still loves the music of The Beatles fifty years later. They’ve sold 600 million albums internationally with 20 songs going #1 on the U.S. Billboard charts. So how did The Beatles achieve such amazing results?
More importantly, how can you learn from them and discover your business’ success in the silver lining of today’s economy?
Here is how The Beatles grew their brand and business through the lens of the five Work Positive core practices:
Perceive
The Fab Four grew up in Liverpool, England during the dark days of World War II bombing. Their hometown was basically destroyed.
Yet listen to their music. It’s uptempo, joyous, even happy. They were charming and positive.
The Beatles focused themselves mentally on the positive and filtered out the negative.
Waiting for the world to turn positive to grow your business …

There is a huge psychological element in selling your business that you need to prepare for.
Selling a business is more than a financial transaction. There is a huge psychological element, too.
There is a psychological element. I think selling a small business is very much like selling a family home.
It’s one thing to sell a house. We can sell houses that we don’t live in, but the home is where we live. If you have lived in it and you’ve raised your family there and you’ve been there 30 years and it’s sheltered you all that time, there’s a psychological element there.
That’s true for businesses as well. And we really ought to recognize that.
It’s tough to detach yourself from the business. I know that when I sold my first business and I was breaking things up and moving it along, you feel like it’s a child.…

Business

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If you are serious about starting a business, you probably already have an idea of what you wish to sell, or a minimum of the market you want to enter. Do a fast seek for existing firms in your chosen business. Learn what present model leaders are doing and work out how you can do it higher. If you suppose your business can deliver one thing different firms do not (or deliver the identical thing, solely faster and cheaper), you’ve got a solid concept and are ready to create a marketing strategy.

Boats which might be hauled out of the water for the winter or even just for mid-season …

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